About Archangel Apparel
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Archangel was created in Whakatū (Nelson), Aotearoa in March 2022 by Gabriel Boote.
Archangel found its roots in the creative hub of Aotearoa. Relocating to Ōtautahi (Christchurch) from Whakatū (Nelson) , the brand now calls Otautahi home. Drawing inspiration from Culture, Sports and Simplicity, Archangel progresses to develop into a living brand with real purpose and story.
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Archangel “Origins”
With limited drops over the past two years, the brand quickly made its mark with the debut release, Archangel Origins. Featuring one graphic shirt modeled by Kaleb Sainty, the collection then went to sell out on the first day, prompting a rapid restock due to overwhelming demand after the brand was shouted out by New Jersey based Producer and DJ, Nino Andretti.
Archangel “Basics”
The buzz continued as the Basics Hoodies followed suit, selling out within hours of release. Shot against the urban backdrop of Nelson City's Lumiere Studio, with models Kaleb Sainty and Liv Carlsson of Red Eleven Models. The “Basics” Hoodies are still the most popular Archangel product and have been seen all over the World.
Archangel “Fall”
Archangel Fall marks Archangels first multiple item release. Modeled by Reant Renolla and Michelle Smading, the production follows a streetwear theme close to Archangels roots, Being shot on the streets of Ōtautahi (Christchurch). Archangel “Fall” saw many highs for the company especially in terms of growth.
Archangel “Spring” Soon
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Garment production
Garment Production is a cornerstone of Archangel's ethos. Initially crafted in New Zealand, the brand's popularity led to a shift overseas to meet growing demand. Partnering with manufacturers in Pakistan and China, Archangel remains committed to ethical production practices, ensuring safe working conditions, and upholding the brand's integrity. With each collection, the brand strives for excellence, maintaining its focus on quality and affordability.
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Collaboration
Collaboration lies at the heart of Archangel's ethos, with an interest in partnering with fellow creatives, musicians, and athletes. For inquiries about collaboration opportunities, reach out to us via social media or email at [email protected].
If you wish to learn more, please contact us.
Thank you.